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public:notes_on_research_methodology_spring_2009 [2009/02/23 11:52]
thorisson
public:notes_on_research_methodology_spring_2009 [2009/09/25 10:12] (current)
thorisson
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 ====Field Studies==== ====Field Studies====
 | What is it?  | Quasi-experimental design. To study a phenomeon "in the wild".  | | What is it?  | Quasi-experimental design. To study a phenomeon "in the wild".  |
-| When  | When a controlled experimental setup is out of the question.  |+| When  | When a controlled experimental setup is not possible.  |
 | Examples  | Example hypothesis: "The popularity of Nokia phones has to do with the quality of their user interface."  | | Examples  | Example hypothesis: "The popularity of Nokia phones has to do with the quality of their user interface."  |
 | How  | Try to approximate a true experimental design as possible, by randomizing where possible, and by controlling the independent variables, if possible. Make the best attempt possible at analyzing potential alternative variables related to the dependent variable to be measured.  | | How  | Try to approximate a true experimental design as possible, by randomizing where possible, and by controlling the independent variables, if possible. Make the best attempt possible at analyzing potential alternative variables related to the dependent variable to be measured.  |
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/var/www/ailab/WWW/wiki/data/pages/public/notes_on_research_methodology_spring_2009.txt ยท Last modified: 2009/09/25 10:12 by thorisson